Our goal for JB Hi-Fi was to become the #1 retailer in the tech industry including: mobiles, TVs and gaming. In addition to this we wanted to gain top positions for big brand product launch and increase online traffic and sales post-migration.

 

THE APPROACH

Our Three Pronged SEO Approach

  • Category and URL clean up to decrease cannibalisation
  • Improved SEO metadata to target key terms
  • Increase unique, quality content on category pages and landing page buying guides
  • Gained high quality links to achieve a 75 domain authority
  • Customised Shopify for optimal URL, Breadcrumbs & Content beyond system limitations

THE RESULTS

The Result

With outstanding results our team managed to increase the SEO traffic by 238.5% and 220% increase in SEO value making JB Hi – Fi the highest ranking tech company in their category from November 2019 to November 2020.

 

Traffic Growth

 

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