Our major goal for T2 was to increase quality score to a minimum of 9/10 following a takeover from another agency.

 

THE APPROACH

Our Three Pronged SEO Approach

  • Re-structured the account to be Google best practice with granular themed keyword groups
  • Personalised ads were created to match the keyword groups
  • Tested different value propositions to gauge which ones resonate the best with our target audience
    Deep-linking ads to relevant landing pages
  • Implementing all applicable ad extensions

THE RESULTS

The Result

The results of our Paid Search Campaign for T2 showed a 6% Increase in Quality Score and 53% Decrease in Cost Per Conversion.

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